Privacy Policy

Privacy Policy

This Privacy Policy describes how www.dancing-dog.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site or register with the Site by creating a pet profile and/or subscribing to receive email notifications from us.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We also collect additional information voluntarily provided by you when subscribing to our email list, creating a pet profile or otherwise registering with the Site. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, to perform analytics on Site usage to optimize our Site, to provide you with information and advertising of interest to you, to communicate with you more effectively, to assist us in effectively managing any purchases you make from us and to effectively manage any account you have with us.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels; collected automatically when you subscribe to our email list, create a pet profile concerning your pet, or otherwise register with us.
  • Disclosure for a business purpose: shared with our processor Shopify; shared with our processor/controller Good Boy Studios, Inc.; shared with fulfilment partner Trade Space; shared with various third-party processor marketing agencies and advertisers.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify and Trade Space.

    Email subscriber and profile information

    • Examples of Personal Information collected: email address, various non-Personal Information voluntarily provided by you when subscribing to our opt-in email list or creating a profile for your pet. You may opt out of your email subscription and pet profile at any time.
    • Purpose of collection: to provide you with information and advertising of interest to you, to communicate with you more effectively, to assist us in effectively managing any purchases you make from us, to effectively manage any account you have with us, and for general marketing and demographic analysis.
    • Source of collection: Collected automatically when you subscribe to our email list, create a pet profile concerning your pet, or otherwise register with the site.
    • Disclosure for a business purpose: shared with our processor/controller, Good Boy Studios, Inc.; shared with various third-party processor marketing agencies and advertisers.

    Sharing Personal Information

    We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

    • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
    • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
    • We may share various non-Personal Information with third party data processors for analytics purposes.
    • We may share various non-Personal Information (pet profile information) that is voluntarily provided by you with our processor/controller, Good Boy Studios, Inc. that is then shared with various third-party data analysis processors.
    • Our processor/controller, Good Boy Studios, Inc., may also associate various non-Personal Information (pet profile information) that is voluntarily provide by you with the web cookie received by your device when you voluntarily subscribe to our email list, create a pet profile concerning your pet, or otherwise register with the site, and share that information with third party processor agencies and advertisers to provide you with targeted advertisements on third party websites you may visit.

    Behavioural Advertising

    As described above, we use your Personal Information (solely or in combination with non-Personal Information) to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

    • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
    • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
    • We share various non-Personal Information (pet profile information) that is voluntary provided by you when subscribing to our email list, creating a pet profile, or otherwise registering with the Site with our processor/controller, Good Boy Studios, Inc., which may be associated with either the email address voluntarily provided by you and/or the web cookie received by your device, and then shared with various third-party processor marketing agencies and advertisers to provide you with target advertising on third-party websites you may visit.

    For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

    http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

    You can opt out of targeted advertising by:

    • Deleting the pet profile you voluntarily created on our Site.
    • Opting out of the email subscription you voluntarily signed up for by clicking the “opt out” button on any email received by you from us or otherwise deleting the pet profile you voluntarily created on our Site.

    Common opt-out links: 

    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

    Using Personal Information

    We use your Personal Information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. We also use limited Personal Information to provide you with information and advertising that may of interest to you as described more fully above.

    Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    Cookies Necessary for the Functioning of the Store

    • _ab: Used in connection with access to admin.
    • _secure_session_id: Used in connection with navigation through a storefront.
    • cart: Used in connection with shopping cart.
    • cart_sig: Used in connection with checkout.
    • cart_ts: Used in connection with checkout.
    • checkout_token: Used in connection with checkout.
    • secret: Used in connection with checkout.
    • secure_customer_sig: Used in connection with customer login.
    • storefront_digest: Used in connection with customer login.
    • _shopify_u: Used to facilitate updating customer account information.

    Cookies for 

    Reporting and Analytics

    • _tracking_consent: Tracking preferences.
    • _landing_page: Track landing pages
    • _orig_referrer: Track landing pages
    • _s: Shopify analytics.
    • _shopify_fs: Shopify analytics.
    • _shopify_s: Shopify analytics.
    • _shopify_sa_p: Shopify analytics relating to marketing & referrals.
    • _shopify_sa_t: Shopify analytics relating to marketing & referrals.
    • _shopify_y: Shopify analytics.
    • _y: Shopify analytics.
    • _petparade_shopify_token: Good Boy Studios analytics relating to marketing.
    • _petparade_shopify_complete: Good Boy Studios analytics relating to marketing.

    [INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]

    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

    Changes

    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

    Contact

    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@dancing-dog.com or by mail using the details provided below:

    Dancing Dog Ltd. 
    PO Box 2037
    Grimshaw, AB
    T2T-2B9

    For more information about our email subscription privacy practices, or if you have questions regarding our email subscription privacy practices, or if you would like to make a complaint regarding our email subscription privacy practices, please contact The Dancing Dog Co., by e-mail at hello@dancing-dog.com or by mail using the details provided below:

    Dancing Dog Ltd. 
    PO Box 2037
    Grimshaw, AB
    T2T-2B9

    Last updated: December 3, 2022